Majirel By L’Oreal Professionnel Unveils Its First Ever Filipina Endorsers

Hair coloring has been part of my beauty ritual for years. I feel more beautiful and glamorous when my crowning glory’s color perfectly matches my features and complexion. That’s why, even though, I am fully aware of the dryness and possible damage hair color can cause my hair, I still love and prefer to have it. I just undergo hair treatment afterwards to at least keep the bounce and shine and get rid of friziness. I have been long praying for a hair coloring product that will deliver a perfect color and at the same time care for the  hair. Glad that I came to know  L’Oreal’s no. 1 salon hair coloring brandMajirel.

It was a blessing that I get to be part of  L’Oreal Professionnel’s special gathering held at the House of  L’Oreal in Ortigas, Pasig City last July 10.

Loreal MajirelWelcome to the house of Majirel!

Majirel is known in delivering salon hair color without compromise for more than three decades. It was year 1978 when Majirel was born and launched in Western Germany. After thirty five years, it continues to go strong with superiority and technological innovations which shaped the professional hair coloring market through the years.


Majirel is infused with two treatment innovations, Ionene-G and Incell. Incell Technology is a ceramide that mimics the natural ceramide in the hair immediately attached to hair’s inner cuticle to strengthen its natural cohesion. The hair’s structure is reinforced for long-lasting results after the color service as a result. Together with Majirel’s exclusive conditioning polymer, Ionene G, the entire hair fiber is now treated from the core to the surface. These two innovations make hair stronger and keep color lasting longer, resulting in superior conditioning and brilliant shine.

Loreal Majirel


Issa Litton and Jerry Lim
The event was hosted by Ms. Issa Litton and by the head of L’Oreal Professionnel, Mr. Jerry Lim. The program commenced with a fabulous hair fashion show by  L’Oreal Professionnel’s models showcasing different hair styles in the industry today.


L’Oreal Professionnel’s Artistic Circle were also recognized during the event.

Loreal Majirel
Laurent Herbert –  L’Oreal Professionnel Media Advocate 2014
Karina Mantolino –  L’Oreal Professionnel Media Advocate 2014
Nelson Cruz –  L’Oreal Professionnel Institutional Artist 2014
Danny Katalbas – L’Oreal Professionnel Institutional Artist 2014
Francis Lee – L’Oreal Professionnel Institutional Artist 2014
Philippe Tordjman – L’Oreal Professionnel Ambassador 2014

Here comes the highlight of the event – Majirel unveiled its first ever Filipina endorsers, Mikaela Lagdameo Martinez, Sarah Lahbati, and Luane Dy who individually represent and inspire the morena, mestiza and chinita Filipinas respectively.

Majirel's Brand Ambassadors: Sarah Lahbati, Mikaela Lagdameo Martinez, Luanne Dy
The reveal of the Filipina endorsers culminated Majirel’s journey, inspiring each and every guest to find the shade perfect for them plus the discovery of the secret on how to embrace every change without damaging their locks.

Majirel's Brand Ambassadors: Sarah Lahbati, Mikaela Lagdameo Martinez, Luanne Dy
Filipinas, whether morena, mestiza, or chinita , can now have stronger and healthier hair with every change of color with Majirel.

Majirel’s First-Ever Filipina Brand Ambassadors:

Sarah Lahbati: A Champion In Life

“My hair complements my skin tone and the coloring was done very well, it still looks natural but different in a good way. I am so happy with how my hair color turned out.” — Sarah

(Mestiza – wears Majilift 12.11 and Majirel 5)

Mikaela Lagdameo-Martinez: A Woman of Style and Substance

“Usually after coloring myhair, it gets really dry and coarse. This time, it’s like I got a hair treatment plus color in one! No damaging effects at all.”  — Mikaela

(Morena – wears Majirel 6.45 and Majirel 3)

Luane Dy: An Extraordinary Muse

” In my line of work, my hair takes all the beating. Undergoing countless hair coloring sessions make the battering even worse. But with Majirel, the color stays longer without drying my hair, saving me from having  the two-toned colored hair most of us get as our roots grow. From now on, I trust only Majirel.” — Luane

(Chinita – wears Majirel 6.35 and Majirel 4)

Majirel Brand Ambassadors

For expert advice on choosing the best shade and style for you, visit your favorite salon and ask your hairdresser for Majirel by L’Oreal Professionnel.

MajirelMajirel’s 194 available shades to choose from.

Thank you Majirel for having me together with my blogger friends, Rochelle, Michelle and Jenny! From now on, I will definitely trust only Majirel!


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