UNIQLO, the global fashion giant takes style and functionality to the next level as it launched its 2014 Fall/Winter Collection at SM Megamall Fashion Hall. VIP Guests, media, bloggers and consumers were all eyes as they present their newest collection focusing on the brand concept “Lifewear”. The “Lifewear” concept focuses on clothes that make life better.
- Travel (Ultra Light Down, Heattech, Fleece)
- Play (Denim, UT Sweaters, Flannel)
- Work (Ines De La Fressange, Smart Style Pants, Extra Fine Merino)
“We call our design principle ‘LifeWear’ because our projects equip wearers for whatever life offers, so they can conquer every day in style,”. More than looking good, UNIQLO creates clothing that provides exceptional comfort, great quality and functionality, and value for money.” —-Mr. Katsumi Kubota, Fast Retailing Philippines, Inc. Chief Operating Officer
Delivering Authentic Denim Quality and Comfort
UNIQLO updates its Denim line each season, using only the finest materials and delivering a great fit for everyone. Made of high-quality fabric, the latest UNIQLO Denim designs enhance the wearer’s silhouette while boasting of flattering fit and cut that ensure ease of movement, providing high-end comfort and functionality at wallet-friendly prices.
Enjoy cozy comfort with Heattech
UNIQLO’s latest collection features its revolutionary Heattech technology, made even better with close-fitting yet non-constricting designs, with soft and stretchable materials to provide warmth and comfort. Available in a range of items, from classic innerwear to camisoles, socks and scarves, this thermal wear line keeps wearers warm and dry without the bulk. The new women’s collection features an even softer feel with the addition of more Camellia oil, while the men’s line boasts of an increased stretch, so wearers can move freely with no bunching.
Travel, Play and Work with UNIQLO
Individuals on the go can gear up for travel, play and work with the latest items from UNIQLO’s 2014 Fall-Winter collection. Amazingly warm yet surprisingly light, Ultra Light Down collection can be folded conveniently into tiny, portable pouches for easy suitcase packing. New designs come in 90-percent down and 10-percent feather for a luxurious look and feel, while the latest Parkas feature aluminum-enhanced lining to help retain heat on cold days.
UNIQLO Announces Eight New Stores in the Philippines
UNIQLO currently manages 16 stores in the Philippines, the most recent launched in August 2014 at SM City Santa Rosa. And, soon eight new stores will be added to cater to its growing patronizers acroos the country.
The eight new stores will be located at:
- Rockwell Powerplant Mall, Makati
- SM City Southmall
- Estancia Mall, Ortigas
- SM Makati
- SM San Lazaro
- SM Lipa
- Robinsons Magnolia
- SM Marikina
From left to right: Michelle Estranero, yours truly, Mr. Katsumi Kubota, Rochelle Rivera, Jen Roxas
For more on UNIQLO in the Philippines, please visit UNIQLO Philippines website, http://www.uniqlo.com/ph/.