Jollibee and Breeze: Maaga Ang Pasko Laba Day Event

This Christmas, Jollibee is in full swing to make children nationwide jump for joy and celebrate this yuletide season with a bigger and brighter festivity through its 20th Maaga ang Pasko campaign. And, to help achieve Jollibee’s mission, Breeze officially signed-up as the official detergent partner co-presenting the clean-up phase of the campaign. All donated plush toys are washed and cleaned using Breeze with ActivBleach.

Jollibee Breeze Maaga Ang Pasko Laba Day
I was happy to be part of this special “Laba Day” in a clean-up event held recently in a warehouse in Mandaluyong. Present that day were Jollibee executives and the Jollibee team, Breeze Sige Mom Christine Bersola-Babao, celebrity moms Regine Tolentino and Bettina Carlos who led the army of moms who volunteered as Jolly Toy Scouts.

Jollibee Breeze Maaga Ang Pasko Laba Day
Hardworking mommy bloggers were also present, as well as official and volunteers from both brands, working as one family to clean and prepare the donated gifts.

Jollibee Breeze Maaga Ang Pasko Laba Day
Jollibee and Breeze are targeting to wash and clean more than 500,000 plush toy donations with the Breeze with ActivBleach. With its 1 Laba Guarantee owing to its revolutionary formula, Breeze transforms the old toys to good as new before they are delivered to beneficiaries.

“As Maaga ang Pasko celebrates its 20th year, Jollibee wants to further strengthen its commitment to make Christmas even brighter for more kids and rally more families, led by hardworking moms, to make this happen. We’re happy to partner with a brand whose values are the same as ours, with the support of a well-loved brand like Breeze, we are confident that the campaign can grow and expand even more in the years to come.” —- Jollibee Vice President for Marketing Mr. Harvey Ong.

Jollibee Breeze Maaga Ang Pasko Laba Day

In addition, Breeze has donated a complete array of cleaning materials and committed to help Jollibee collect more books and toys by placing Maaga ang Pasko boxes in Unilever offices, encouraging employees to donate.

 “With its tough-on-stain formula, Breeze also makes it easier for our Maaga ang Pasko clean-up volunteers to remove dirt and stains from toys in just one wash,” —- Mr. Benjie Yap, Unilever Vice President for Foods and Home Care

Jollibee Breeze Maaga Ang Pasko Laba Day

I had a lot of fun cleaning and sorting the donated toys while listening to Sarah Geronimo’s Jolly Jolly Joy Joy song. I hope more kids will benefit and be happier  with Jollibee’s commitment in making Christmas jollier and brighter.

To all my dear readers, what are you waiting for, make your Christmas more meaningful and be part of the Maaga ang Pasko campaign by dropping donations in Maaga ang Pasko boxes in Jollibee stores nationwide or by making online donations at

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