Maybelline New York’s “Make It Happen” Launch

Maybelline New York Make It Happen Launch

As a work-in-progress empowered woman, I’ve been learning and trying to be the best version of myself in all aspects of my life. Women nowadays, are known to be strong-willed, dedicated, confident and driven enough to make things happen. As a captain of our own ship juggling different roles as a wife, mom, career woman, etc., we manage to face life’s daily challenges with a beautiful smile and a confident heart knowing that we are capable and equipped to deliver. In our journey to succeed, it adds to our confidence that we feel beautiful in our own skin. And what makes us confidently beautiful? Aside from clear skin, make-up plays a big part to enhance our features making us more secured to face other people.

In its commitment to help more women achieve their dreams, Maybelline New York, launched its new iconic anthem – “Make It Happen”, that perfectly embodies the spirit of the brand to celebrate the confidence and beauty of empowered women who never settle for anything less than the best.

Maybelline New York Make It Happen Launch

During the launch, White Space Manila was transformed to a beauty haven. Make-up gurus and beauty enthusiasts gathered and were transported to a make believe New York City which was divided categorically into three sections.

First-stop: The White Super Fresh Section

Ladies were in for a treat as Maybelline showcased two of its products that will make every women say no to breakouts and say yes to #UltiMatte SuperFresh beauty with their White Super Fresh line.

Maybelline White Super Fresh White Super Fresh Powder Foundation
You may be familiar with this already since beauty aficionados raved about this no touch-up powder foundation the first time it was introduced last year. White Super Fresh has 12-hour long lasting coverage with Clean Touch Technology which ensures that sweat and oil are kept at bay unlike other competing powder foundation. Hence, you can veer away from oiliness and unexpected breakouts.

Maybelline White Super Fresh

To further strengthen its claim, there was an #Ultimatte face-off challenge where guests sprayed water on top of three powder foundations in comparison to White Super Fresh. It’s so amazing how White super Fresh instantly absorbs the water while others remained wet and cakey.

Here’s a video to further illustrate what I mean:

If you want to know more about this Maybelline White Super Fresh Powder Foundation, you may read here my in-depth REVIEW.

White Super Fresh Liquid Powder

Maybelline White Super Fresh

White Super Fresh Liquid Powder Foundation is another breakthrough product of Maybelline joining WSF Powder. This one is in liquid form that dries into flawless, matte finish. This liquid foundation spreads quickly and evenly on the face plus it has an SPF 50 ++++ sun protection. This product is available in the market starting February 1, 2016 for only P399.00.

Maybelline White Superfresh Liquid Foundation

Second Stop: The HyperCurl Volum’ Express Mascara and HyperMatte Dip Liquid Liner Section

Maybelline Hypercurl Mascara

Open up your eyes with the perfect eye make-up combination. Volumize your lashes using the water-proof HyperCurl Volum’ Express Mascara which has been my long time favorite and wing it with the new HyperMatte Liquid Liner.

Here’s what Maybelline has to say…

HyperCurl Volum’ Express Mascara – has been renovated with patented with a black gel formula designed to give instant volume and definition for Asian lashes

HyperMatte Dip Liquid Liner – has 24-hour long-lasting performance; creates bold black matte outline. This starts off as a liquid and dries out to an ultra-black, matte finish in seconds.

Maybelline HyperMatte Liquid Eyeliner

I haven’t been really engaged to the wing trend. I’m still trying the ropes on how to perfectly do it. Maybe, I can achieve it by using this liquid liner. I’ll let you know once I’ve road-tested it.

Third Stop: The Creamy Mattes

For a lipstick junkie like me, It was such a delight to discover Maybelline Creamy Mattes. As a self-confessed lipstick lover, I have tons of lipsticks inside my make-up cabinet. Truth be told, I love matte finish but my lips are naturally dry and it’s a pain in the ass each time matte lippies start sucking out all the moisture on my lips.

Maybelline Creamy Mattes

Glad that Maybelline now carries this line by Color Sensational perfect for someone like me who loves the texture and long-lasting coverage of matte lipsticks less the dryness.

Maybelline Creamy Mattes

Maybelline Creamy Mattes are ultra-pigmented and come in 10 mega-matte shades you can easily work with from ravishing reds to vivacious violets that are comparable to luxe lipsticks. It gives color, coverage and care with its nourishing honey nectar ingredient.

Maybelline Creamy Mattes Lipstick SwatchesMaybelline Creamy Mattes Lipsticks Swatches

If you’ll ask me what I love best among the differents shades… It’s Siren in Scarlet.

Maybelline Creamy Matte Siren in Scarlet shade

Maybelline Creamy Matte is available for only P299.00 starting March 1, 2016.

Aside from the overflowing new make-up products, Maybelline’s Brand Ambassador, Ms. Georgina Wilson who perfectly embodies the characteristics of a Maybelline woman who’s determined and confident enough to face the world was also present. She shared her secrets on how she has become the successful woman who conquered the world and how she manages her different roles as a model, host, entrepreneur, etc. and, yet, stay beautiful at all times.

Georgina Wilson at Maybelline Event

To the woman of the world, let’s continue to dream and empower each other to make things happen. Always listen to the soft voice inside your heart saying “you have the power to make it happen”. Believe and you can always outshine your old self.

Maybelline Make It Happen Launch

Thank you Maybelline New York for believing that women possess the beauty, and the ability to make a difference!


Mommy K


For more updates, you may visit Maybelline Philippines on the following:
IG:  @maybellineph


1 Comment

  1. Lia
    March 20, 2016 / 1:34 am

    Hi, what’s the song po in your video the four goes shopping? Thanks!

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