Choose to be Great with Great Taste Coffee and John Lloyd Cruz

If I want to start my day right with a ball of energy, I make sure that I sip a cup of hot coffee. Not only it awakens my senses but it gives me an instant energy boost that helps me get through the day. Filipinos are natural born coffee lovers. Most of us can’t hardly start the day without consuming it. No wonder it’s one of the most common morning rituals we do hence, landing to be part of our daily lives. And when it comes to coffee, nothing beats Great Taste Coffee. Great Taste has been present in our household for years and I love that they came up with a variety of flavors which I can interchangeably drink whenever I crave for a particular taste.

Great Taste Coffee

So how do you choose to be  great? First of all, you need to define what is great for you. I think it’s a matter of perspective. Some things might be great for me but not for others and vice versa. I believe that to be great; you need dedication, hard work, and perseverance with your craft. It will take time but in the end, it’s all worth it. But the most important thing is to be yourself and don’t let others hinder your goals.

Greatness is within every Filipino. It can come out in many forms, in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day.

Believing in the remarkable traits of Filipinos is the mission of Great Taste Coffee. Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee.

1 Great Taste Coffee LaunchIn the recent Choose to Be Great Media Event, Great Taste Coffee, one of the leading coffee brands in the country,  introduced bankable actor and endorser, Mr. John Lloyd Cruz as their newest celebrity ambassador to join its journey of serving even greater experiences to its loyal consumers.

2 Great Taste Coffee john Lloyd Cruzphoto from

John Lloyd is the epitome of greatness which made him the perfect choice to represent the brand. What I love about him is despite all his accolades, he remains humble and down to earth to the point that he doesn’t consider himself as great.

During the coffee shop-themed event, media guests were treated to various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness and were also given the chance to take a sneak peek of the of Great Taste Coffee’s newest campaign. The new campaign captures the respect and admiration that John Lloyd Cruz and the brand have for Pinoy’s greatness

“We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.

Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones. Choose to be great with Great Taste Coffee, available at all leading Supermarkets, Convenience stores, and Sari-sari Stores nationwide.


Great Taste Coffee



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