#WatsonsHair: Color Your Hair Bold

Hair coloring is popular in today’s society. It is often said that our hair is usually the first thing other people notice whenever we meet a new acquaintance. Hence, it is otherwise called our crowning glory that either make or break our entire look. In this day and age where hair care products are easily accessible for purchase and where different salons spruce up in every corner, having a great hair is no longer a vanity but more of considered as a necessity. It’s a statement both of individuality and fashion.

For first-timers, choosing the right hair color to blend your appearance and lifestyle can be confusing and overwhelming with so many options to choose from the market. You have to make sure that it matches your skin tone. A perfect match hue can totally enhance one’s look and self-esteem. I find this process somewhat similar when choosing the perfect makeup.

Watsons Color Your Hair Event 8Colored my hair using Loreal Paris New Excellence Fashion in 6.13 Golden Nude Brown

I have dyed my hair many times. I started during my college days, and I never had a problem. Most of the time, I go for the Do-It-Yourself hair coloring process. Not only it is cheaper but also time-saving because I don’t need to spend hours in the salon. It’s usually my mom or my auntie who’s responsible for my hair color and it’s always done here at home just like my hair color featured in the photo above. If you are coloring at home, you have to make sure that you carefully read the instructions and labels of your desired and trusted brand of hair coloring products to prevent hair damage.

However, most Filipinas are still afraid to try the DIY hair coloring process because of their fear to damage their hair. Just in time, Watsons’ launched its “Color Your Hair Bold” campaign which aims to reduce these worries of women by highlighting that hair coloring is not only fun, but it is also safe, affordable and easy. On top of all, you can actually do it at home.

ns Color Your Hair Bold Event 8During the event, invited guests were treated to interactive hair coloring activities that helped us learn tips and tricks about hair coloring. Also, we learned more about the DIY hair coloring process from application, to post hair color regimen and even to everyday styling techniques.

Watsons Color Your Hair Event 2

Bunch of ladies took the bold step and bravely had their hair colored. Unfortunately, I was not able to dye my mane because I have endorsement shoot the following day, so I just had it blow dried and curled using styling hair care products that are available in Watsons.

Watsons Color Your Hair Event 1

My favorite part of the event was the hair transformation of the six brave women who boldly changed their hair colors to match their individual styles.

Watsons Color Your Hair Bold CollageJanina Manipol, Chienna Filomeno, Jessica Yang

Watsons Color Your Hair Collage 2Cindy Miranda, Bianca Guidotti, and Yvethe Santiago


There were also talks by hair expert Lourd Ramos of Tresemme focusing about proper hair coloring, styling, and treatment. While Celebrity Stylist Matt Gozun shared his insights oh how to complement fashion style with one’s hair.

ns Color Your Hair Bold Event 8

 Watsons Color Your Hair Event

Watsons Color Your Hair Event

Watsons partnered with various brands such as L’Oreal, Revlon, Bigen, Beautylabo, Kolours, Lolane and Revia to give you the freedom to choose which brand will fit you the most. Indeed, DIY hair coloring has never been this easy, all thanks to Watsons.

To those of you who want to learn tips on how to DIY your hair color, watch this Watsons Instahacks Episode 2:

From May 19 to July 2016, get a chance to win a total of 700,000 shopping points when you shop with your SM Advantage Card! For every Php 500 single-receipt purchase of any Hair Color Treatment, Styling and other color care products, a member is entitled to one (1) e-raffle entry. There will be three (3) winners of 50,000 shopping points for the grand prize, five (5) winners of 30,000 shopping points and forty (40) winners of 10,000 shopping points as a consolation prize.

Watsons Color Your Hair Bold

So what are you waiting for? Get ready to color you hair bold and make your way to the nearest Watsons store near you!

For more details, you may visit Watsons Philippines Facebook page.


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