Plains & Prints 21st Anniversary: Fashion & Fortitude with ICanServe Foundation

If there’s one clothing brand that’s taking almost 80% of my closet it’s no other than the style purveyor of chic, timeless designs for women – Plains & Prints. And, for someone who loves the brand, it’s an honor to be invited for the celebration of its 21st anniversary. To commemorate this special milestone, Plains & Prints partnered up with ICanServe Foundation for its CSR project.

A fashion event was held at The Gallery, Greenbelt 5 last September 1, 2016 featuring The Heart of Fashion Collection. The proceeds of the event will help support ICanServe Foundation campaigns and initiatives.

plains-prints-21st-anniversaryFor this campaign, Plains & Prints re-commits to its promise of inspiring and celebrating women through a creative intitiative which brings together the country’s top fashion designers – Rhett Eala, Rajo Laurel, Randy Ortiz, Maureen Disini and Vania Romoff.

the-heart-of-fashion-collection“Unlike any other campaigns Plains & Prints has launched, this campaign is unique because this is our way of fulfilling our responsibility to society by being involved in one of the major issues women are facing today- breast cancer,” explains Roxanne Ang-Farillas, owner and founder of Plains & Prints.

“In addition, every piece showcased in this campaign will serve as a reminder to all women who are battling the disease or will at some point  go through this, that they have a strong network of support, and that this battle is something we can win over and emerge from even stronger together. “


Plains & Prints brings the country’s 5 renowned top fashion designers together for one cause – to help defeat breast cancer. The Heart of Fashion capsule collection supports ICanServe foundation with the mission to provide massive information campaigns and community based screening programs.

rhett-eala Rhett Eala’s collection focuses on femininity with pieces that make a woman feel “beautiful, comfortable, sophisticated and sexy.” Rhett incorporates touches of pink – the color of breast cancer awareness, and marries it with navy and white for a strong yet feminine fashion statement.

rajo-laurelRajo Laurel, the multi-awarded designer, shares his inspiration: “It has always been my philosophy to empower women through my designs. I create clothes that women can wear with confidence. The first piece is a soft and flowy wrap dress, which is done in a very modern way, while the other is designed with more architecture. The contrasts reflect the complexity and duality of a woman. “

randy-ortizRandy Ortiz shows his masterful touch with a more sporty aesthetic. “The pieces are more structured and for the active woman. For me, a woman is all about being versatile, so I created pieces that you seamlessly and easily transform from day looks into evening ensembles. This is for the 21st century woman.”

maureen-disiniMaureen Disini, on the other hand, shares: “I wanted to design light, simple, and easy to wear ensembles. I wanted pieces that are relevant to the times, and which can take you from day to night.

vania-romoffVania Romoff captures the feminine mystique with romantic silhouettes. “Taking lead from the colors of femininity such as pink, I built on that with lots of flowers and details. For women, I envisioned ensembles that are soft, easy-to-wear, and romantic. “

plains-prints-21st-anniversary-1photo from Plains & Prints FB Page

Through the beautiful, sophisticated styles presented by the designers, Plains & Prints hopes to inspire women to see the beauty in their ordeal and being.

k-figuracion-wears-plains-printsTo support their advocacy, I got two dresses from this collection which I will share thru an OOTD post. I hope you can also take part on Plains & Prints advocacy for the benefit of I CanServe foundation.

You can shop this collection in all Plains & Prints stores nationwide and online at


IG: @plainsandprints


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