Countdown to Christmas and Get Ready to Spread 100 Hugs

The Christmas season is indeed a season of joy. You can feel the spirit of good cheers getting stronger the closer we get to the big day. With less than 10 days to go before Christmas, our family is already brimming with excitement to celebrate with friends and relatives that we only see during special occasions. We have already prepared our home for guests and gatherings. Now, we just need to prepare ourselves for all the reunions, celebrations and to Spread 100 Hugs as our special gift this season.

A hug and a kiss, or a “beso”, is a standard form of greeting for most people I know. This Christmas season we expect to do a lot of hugging and kissing as we reconnect with long-time friends and family. We may not be aware of it but a hug has the power to make people feel good. There is a study in Carnegie Mellon University that says a hug can improve your mood, relationships, and physical health. This is probably why we get extra positive vibes in gatherings where warm hugs are exchanged as a form of greeting. It is also for this same reason that Downy highlighted hugs for their Christmas ad and started a #Spread100Hugs campaign this season. Come to think of it, now is a good time to start a hug time tradition with loved ones during Christmas gatherings.

When it comes to hugging, smelling good is always a good idea. After all who wants to hug someone who smells like a wet dog? But don’t worry because you don’t have to spend a lot on expensive perfumes just to smell nice for hugging. Downy has long lasting fragrances to keep you smelling good throughout the hugging season. As such, I’m really glad to have a #Downy Christmas Sack full of fragrances to prepare us for all the hugs. Wearing clothes that smell nice also boosts your confidence to Spread 100 Hugs and more even after the season ends.

Downy’s Hug Ambassadress, Ms. Universe Pia Wurtzbach, has already started to Spread 100 Hugs in the Metro. You can also do your part in spreading good cheers this season by starting to hug the special people in your life now.

If you want a fun way to share your hug time moments then simply head to the Downy Christmas Tree at Eastwood Mall. It is the first ever hug activated Downy scented Christmas Tree Installation in town. So don’t miss your chance to get your Christmas hugs under the tree. This special tree will be up until December 26, 2018 only.


  1. Jean Ricamata
    December 15, 2018 / 5:24 pm

    Super Favorite ko talaga ang Downy Mommy Kaye as in long lasting talaga ang bango niya. MapapaPower Hug ka talaga

  2. Aila Garcia
    December 18, 2018 / 4:03 pm

    Mapapa hug ka talaga sa amoy at bango ng downy. More hugs 🤗!

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