I recently attended the launch of Bo’s Coffees holiday offerings. The coffee lover in me was so excited to find out the treats that they have for their loyal consumers. Aside from that, I’ve been meaning to see their holiday planner.
Bo’s Coffee is a Filipino-owned chain of coffee shops and their holiday campaign urges people to spend time with loved ones over through get-togethers, celebrations over a sumptuous feast, and gift giving. At Bo’s Coffee, the holidays are all about to “Give Love,” as coffee lovers can find ways to show love for others in different forms and ways.
Bo’s Coffee introduced its Reloadable Card and Planner, both of which highlight the beauty and uniqueness of the Philippines and its coffee. Philippine weave designs have been incorporated into Bo’s Coffee’s holiday designs like in the cups. Philippine coffee, as shown in the glass sticker, is actually the coffee plant that has been transformed into a Christmas wreath.
Bo’s Coffee incorporates the symbols and elements of Sagada and Philippine coffee to its Coffee Card design as a way of giving back to its roots. The design includes Sagada’s scenery and the weave pattern of the Cordillera Autonomous Region. The details on the card are hand-painted. Also highlighted are first of the five Philippine coffee origins—Matutum, Kitanglad, Apo, and Benguet.
The Bo’s Coffee Planner, which comes in Black and Maroon (the brand’s colors), also highlights the elements of the Philippine flag and coffee. Some of the planner cover elements are hand drawn to focus on Filipino artistry and there are indigenous weaves in the pattern. The Bo’s Coffee Planner is nationalistic, well-designed and functional and is your perfect partner for 2020.
You can get the Bo’s Coffee Planner, Bo’s Coffee Electronic Gift Certiicates, and other rewards by earning points through the Bo’s Coffee Mobile Application, which is another part of the brand’s digital initiatives.
Aside from selected gift merchandise and the new Bo’s Coffee Card, included in the Bo’s Coffee’s “Give Love” holiday campaign are Dark Mocha Macadamia Froccino, Mocha Hazelnut Froccino and Almond Buttercrunch Froccino. For pastries, included are Chocolate Mousse Cake and Queso de Bola Cheesecake.
The Bo’s Coffee holiday beverages also incorporate flavors that can be traditionally found in Christmas setting. The Dark Mocha Macadamia is a blend of dark chocolate, coffee and macadamia.
Almond Buttercrunch Froccino has caramel, nut, chocolate and coffee while Mocha Hazelnut Froccino is a blend of hazelnut spread and coffee.
Bo’s Coffee is a Filipino-owned enterprise founded in Cebu in 1996. It has over 100 branches in the Philippines. Bo’s Coffee is known for sourcing its coffee beans from farmers in Sagada, Mountain Province, Mt. Kitanglad in Bukidnon, Mt. Matutum in South Cotabato and Mt. Apo in Davao.