Blogging has gone a long way from its humble roots as a digital diary. What started out as a hobby for some has now grown into full time careers that make millions in revenues. This holds true for those who made the shift from blogging to influencing. With this shift, ordinary people sharing snippets of their lives can turn into celebrities and be given opportunities to collaborate with big brands. Here are some influencer marketing tips that can help you make the shift from blogger to influencer.
Get your bearings. Shifting from blogging to influencing is like embarking on a journey with you at the helm of it. You get to choose where you want to take your audience in terms of experiencing food, products, places, and services. But instead of simply sharing your experience you are also influencing them to pick the products or services that you featured. As such, its important to find a niche that you are comfortable with. This will make it easier for you to explore content features that build your credibility as an influencer. It would also be more fun and enjoyable to grow a niche that you love.
Once you find a niche, you can determine the direction that its going to take. We have seen the growth of lifestyle influencers over the past year as more people embrace the world of e-commerce and social media. In fact 2020 trends show that influencer marketing will continue to grow in the next few years. If you need help in setting your bearings this year then take a look at influencer marketing trends for 2021 and see which one works for you.
Know your tools. When I started blogging, WordPress tools, alexa, and rafflecopter were enough for me. But now there are lots of SEO, content, and traffic metrics tools to help you analyze and improve your content. Remember that when you shift from blogging to influencing you also upgrade your content. Its no longer about simply posting a content. It has to be engaging, relevant, and high impact content that can attract both audience and brands to your site. You can also use multiple social media platforms to maximize your reach as well as the impact of your message. This will increase your social media worth and drive brands to collaborate with you.
Learn from peers and experts. There are plenty of learning tools and apps that can help you create good content. But the best content are often those that are well researched and well thought. If you want credible content then get your information from credible experts. Take note that your experts aren’t always degree holders or PhD holders. Your credible expert for a local travel blog could be your 18 year old niece who has explored every corner of your town. A lot can also be learned from the success of your peers. Talk and learn from them if you can or simply watch and study trending posts and find out what made them click.
A lot of bloggers and vloggers considered blogging as hobby with no intention to monetize it. But as we can see now, it has totally grown into a very powerful marketing and income earning tool. If you want to tap into this power, then you’ll have to work for it. Upgrade your content to professional levels, come up with a marketing strategy, and keep up with the trends and development in the field of influencer marketing.
Kaye Figuracion
