“Wag Kang Titingi-tingi, Buy BIG” campaign is a joint project of Procter & Gamble (P&G) Philippines and SM with the aim to educate consumers on the benefits of buying bigger size household P&G products like Ariel, Tide, Downy, and Joy to enjoy huge savings. The team up was launched during the opening of SM Center in Angono, Rizal.
For moms who are in-charge of house budgeting, I’m sure you all know that there’s more savings when you purchase bigger packs of household products instead of buying the sachet ones. Try to compute and compare the prices and the content of the products and see for yourself where you can save more.
To start the campaign, a “Buy 1, Get 1 at 25% discount” offer on bags of Ariel and Tide will be available in all SM SaveMore Market, SM Supermarket, and SM Hypermarket branches nationwide starting November 21 until supplies last. Here’s additional great news, to help consumers make the most of buying big packs, Ariel and Downy bags now also come with scoops to help them control their usage.
Present during the launch is P&G ambassadress, former beauty queen, endorser and celebrity mom Ruffa Gutierrez who gamely interacted with the shoppers and shared tips on how bigger packs of well-loved P&G household brands provide more savings in the long run.
I hope this campaign of P&G and SM will help the consumers to be wiser on their purchases and save more in the process. The “Wag Kang Titingi-tingi, Buy BIG” offer is available in SM SaveMore Market, SM Supermarket, and SM Hypermarket branches nationwide.
For more information for the latest news about P&G and its brands, please visit http://www.pg.com.
Kaye Figuracion
