Get Your Eyes on Fleek with SM Beauty PH

Most woman would agree that eye makeup can either make or break your beauty. Getting the right shade of eyeshadow that will match your skin tone and eyes, and knowing how to apply are important to have that eyes on fleek. You can have the most expensive eye makeup, mascara, and brushes but if you don’t know how to use it properly, it’s a complete waste.

In all honesty, eye makeup is not my forte. I’m always having a hard time in blending eyeshadow that’s why I often rely on my eye curler, eyeliner, and mascara to get the job done. I’m quite jealous of other girls who are good in eye makeup because with just few blend and brush away; they can transform their looks according to their preference.


A couple of weeks ago, I was able to attend the launch of SM Beauty’s  “Get Your Eyes on Fleek” campaign to celebrate this year’s Eye Fest in SM Makati. With this, every Filipino woman can now have the opportunity to get their Eyes on Fleek.

During the event, we were given a beauty passport. Just like an ordinary passport, we need to show it first and get a stamp on before we can enter the participating booths.

sm-eyes-on-fleek-15Body Shop

sm-eyes-on-fleek-11Recreating an eye make-up on a piece of paper at Make Up Factory

sm-eyes-on-fleek-10Happy Skin – one of my favorite local brands

sm-eyes-on-fleek-9The famous mascaras of Majolica Majorca

sm-eyes-on-fleek-8Took home this eyeshadow duo from VMV Hypoallergenics

SM Beauty encourages women to go past the basic blacks, nudes, and browns. Here are the four eye makeup trends they suggested to get that eyes on fleek look:

Bold Shadows– Deep toned eye shadows that create eye-popping statements is something every girl should try. They say bold is beautiful, so why not get bold colors, right?

Eye-Catching Liners– Take risks and draw outside the lines because “black cat-eye” is so…well, basic. Try colored lines with bright colors to make sure you stand out!

Sultry Brows– Bolder brows are not going anywhere anytime soon, so don’t forget to define, fill-in and tame!

Lush Lashes– Vivid colored lashes that are either curled or dolled to accentuate your eyes make a huge difference! A splash of color to your peppers to frame the face very well.


sm-eyes-on-fleek-13Max Factor


By visiting the participating booths, I learned a variety of eye makeup styles and tips on how to make our eyes look better. We also received freebies from the participating brands and a free photo shoot.


sm-eyes-on-fleek-4With Michelle Estranero and Ruth Dela Cruz

SM Beauty offers So Much options perfect for every girl, allowing you to be able to rock those chic eye makeup looks! This whole month of October, visit SM Beauty and dig into the widest range of cosmetic products available like L’oreal, Maybelline, Max Factor, Covergirl, Revlon, BYS, NYX, Elf and more! Enjoy up to 50% discount on selected eye makeup products, get a lot of freebies and learn the latest eye makeup trends.

SM Beauty PH



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