SnowCaps marks a major milestone in the Philippine beauty and wellness industry as it becomes the first official glutathione supplement partner of Binibining Pilipinas. The partnership was officially unveiled during the SnowCaps x Binibining Pilipinas Brand Day event, celebrating a new standard of beauty that prioritizes confidence, wellness, and self-care.
Centered on the campaign “Gandang Premium Araw-Araw,” the collaboration highlights a shared commitment to empowering modern Filipinas to embrace their authentic radiance. More than promoting physical beauty, SnowCaps advocates for confidence that comes from investing in one’s overall well-being.
A Premium Wellness Supplement for Everyday Radiance
SnowCaps is a premium wellness supplement designed to support skin wellness, antioxidant protection, and everyday radiance through a powerful blend of science-backed ingredients.
At the heart of its formulation is Setria® Glutathione, widely recognized as the “master antioxidant,” which helps reduce oxidative stress and supports healthy, radiant-looking skin. It is complemented by other premium ingredients, including:
- L-Citrulline for healthy blood flow and vitality
- Sodium Ascorbate for immune support and collagen formation
- Zinc Gluconate for skin health and a clearer complexion
- Vitamin E for antioxidant protection and skin barrier support
- Astaxanthin for skin cell protection and youthful-looking skin
- Black Pepper Extract for enhanced nutrient absorption
Behind SnowCaps is Vida Nutriscience Inc. (VNI), one of the Philippines’ leading health and wellness companies dedicated to developing innovative, science-backed nutritional supplements for modern lifestyles.
“Today’s Filipina radiates with confidence, ambition, wellness, and authenticity. Through SnowCaps, we want to inspire women to invest in themselves, embrace self-care, and pursue their own version of radiance every single day,” said Erick C. Armigos, President and CEO of Vida Nutriscience Inc.
Empowering Filipinas Through Wellness
As one of the country’s most respected pageants, Binibining Pilipinas has long celebrated Filipina excellence, grace, and resilience. Through this partnership, SnowCaps joins the candidates’ journey as they embody confidence, discipline, and modern femininity.
The Brand Day event opened with a special presentation by Akihito Nishimura, Marketing Leader at Kyowa Hakko Bio, the Japan-based manufacturer of Setria® Glutathione. Nishimura shared insights on the science of wellness and radiance, highlighting the innovation behind Setria® Glutathione and reinforcing SnowCaps’ commitment to combining beauty with scientific credibility.
The event also featured an engaging panel discussion moderated by renowned cosmetic surgeon and medical aesthetics specialist Dr. Carmeline Santi Beronilla. Together with the Binibining Pilipinas candidates, the panel explored topics relevant to today’s women, including glutathione supplementation, stress management, sleep quality, skin health, confidence, wellness routines, and sustainable self-care habits.
Celebrating the Different Faces of Radiance
One of the event’s highlights was the “Different Faces of Radiance” runway show, where Binibining Pilipinas candidates showcased how beauty can be expressed through ambition, resilience, elegance, and authenticity.
Members of the media and brand partners participated in selecting the candidate who best embodied the SnowCaps glow and spirit of radiance. Gwendoline Meliz Soriano of Baguio City was awarded the special title of Ms. SnowCaps Radiance.
Beauty and Wellness from Within
Powered by premium Japanese Setria® Glutathione, SnowCaps continues to champion a holistic approach to beauty—one that prioritizes wellness, antioxidant support, balance, and sustainable self-care.
Together with Binibining Pilipinas, SnowCaps encourages women to make wellness a daily ritual and embrace radiant confidence from within.
SnowCaps is available at Mercury Drug, Watsons, and Southstar Drug branches nationwide. Consumers may also purchase SnowCaps through TikTok Shop, Shopee, and Lazada.
For more information, visit SnowCaps’ official website and social media pages.
