Jollibee TVC: Mas Masaya Ang Pasko Sa Pilipinas, Lalo Na Pag Buo Ang Pamilya

What’s the best way to celebrate Christmas than to spend it here in the Philippines with the whole family. Christmas is the most awaited time of the year when families and friends socially gather, eat sumptuous meals, give and receive wrapped gifts and just purely enjoy the holiday bliss.

jollibee tvc
(photo source:

Last night while watching my favorite TV show, I can’t help but be emotionally moved by the latest thematic TVC of Jollibee. It’s a story of 2 fathers who were both away from their loved ones for the past years on Christmas day. The pain and regret of not being with their families can be heartfelt through their eyes knowing that Christmas is meant for their precious ones.

The “balikbayan” father who works as an OFW abroad was extremely excited to reunite and surprise his wife and kids while at the same time saddened with the thought of the 2 Christmases he spent away from them stressing that he missed Noche Buena, Simbang Gabi and the mere presence and company of his family. Just imagine how hard it was for him to be far away from his children on the most celebrated day of the year. Meanwhile, the father who’s a cab driver here in the Philippines had been longing for his son who works overseas citing that he had been away for the past 5 years.

Here’s a clip of the TVC:

The stories of these 2 men represent the situations of most Filipino families. For greener pasture, fathers leave their families to support their needs, give them shelter, provide food on the table, send their kids to good school and cover other extra expenses to give them a better life. It may also be the other way around, grown-up kids leave the country to give their parents the best life that they deserve.

The blissful moment when the kids including the wife hugged their father left me teary-eyed plus the compassionate offer to adopt the driver on Christmas Day stating “kame ang pamilya mo ngayong Pasko” is highly gratifying. The joy is eminently apparent in the smile of the driver. The goodness and pureness of the hearts of Filipino people are embodied in this TVC, including the way we value our family, the generosity to share, willingness to accept a lonely soul and make him feel a part of the family even just for a day.

This TVC made me reminisce the moment when my father was in Saudi Arabia for how many years. I was a little girl back then and I honestly don’t have much memories of Christmas with him because of his absence. I remember fervently wishing to Santa Claus to bring him home even just on Christmas Day. Communication was way harder before because there’s no internet and phone calls were relatively expensive, what we had was a voice tape from my Papa that kept on playing every time my brother and I missed him. Imagine what I felt seeing my playmates with complete families celebrating Noche Buena and attending Misa De Gallo together.  A family will never be complete when one is away be it your mother, father or any of your siblings. And this emptiness is more felt on family events most especially on Christmas day.

Good thing, my papa decided to establish his own business here and we started to experience blissful Christmas together. Since then, we are always complete on this special day not until my brother commenced to work as a registered nurse in one of the prime hospitals in Singapore. He had been there for two years and managed to visit us once in a while but it’s still different when he’s not here on Christmas day.

With Jollibee’s latest TVC, I know many viewers will be able to relate including myself and personify themselves with the characters. I hope more OFWs or more Filipinos based in other countries have the opportunity to come home and celebrate Christmas here in our country. And, may there be more families who are willing to adapt and share their blessings to the less privileged ones.Time and again, tunay ngang mas masaya talaga ang Pasko sa Pilipinas, lalo na pag buo ang pamilya!




  1. December 6, 2013 / 2:51 pm

    Love love love, Jollibee’s TVC. Perfect for this Christmas season.

  2. December 7, 2013 / 12:31 am

    I dunno why but the last video touched me so much that it brought me to tears wahhh. I think it just make me miss my family back home seeing it.

  3. December 7, 2013 / 4:22 am

    🙁 made me cry. I can relate, I am too far from my family too and I want them here with me. It’s really sad here in America.

    • Maica Ocfemia-Figuracion
      December 10, 2013 / 3:49 am

      As they say, Christmas is really way better here in the Philippines. I hope you can come home here for the holidays. Cheer up Jheylo! You can still have the best Christmas even you’re away.

    • Maica Ocfemia-Figuracion
      December 10, 2013 / 3:47 am

      Awww Mommy Peach! I hope your hubby will be home for Christmas.

  4. December 8, 2013 / 11:34 am

    I can relate to that commercial video because I was also left here all alone in the Philippines by my whole family. I really missed them so much and longing for them.

    • Maica Ocfemia-Figuracion
      December 10, 2013 / 3:46 am

      I hope they’ll be home for Chrsitmas. Hugs!

  5. December 11, 2013 / 3:36 pm

    Another great campaign by Jollibee that touches the warmth of Family. They also have nice ads.

  6. December 11, 2013 / 3:41 pm

    I agree with this. Filipinos are used to celebrate with their families even though they have nothing to eat or whatnot. Basta magkakasama at salo salo ang pamilya. Perfect na ang pasko! 🙂

  7. December 11, 2013 / 4:39 pm

    The first time I saw it, I really cried from starting to end. I am easily touch with this kind of videos and advertisement, and this video made me miss my Dad. Sigh

  8. December 11, 2013 / 8:39 pm

    Ads like this really reach out to the heart and are most remembered and understood.

  9. December 11, 2013 / 8:49 pm

    Very true, iba ang Pasko pag buo at magkakasama ang Pamilya. This is the time of the year when family bonds most, time for reunions and celebration 🙂

  10. December 12, 2013 / 1:15 am

    I saw the video which was shared by one of my friends on Facebook and I got teary-eyed. I remembered when I was working abroad and could not be with my family. The feeling was very sad so seeing Jollibee (as a mark of Filipinos) would really make OFWs happy. 🙂

  11. December 12, 2013 / 1:27 am

    i miss jollibee! its been so long! hopefully we can go back in singapore this december and queue to their jollibee!

  12. Janine
    December 12, 2013 / 5:33 pm

    I can relate to your post. Yet, my father had never made it to have a surprise Christmas celebration with us. Now that he retired, we make the most out of any kind of holidays and feel the joy that we’re together! :’)

  13. December 13, 2013 / 6:49 pm

    It’s so touching. I can relate because I grew up while my father is working abroad. I can’t count how many Christmases we’ve celebrated without him.

  14. December 14, 2013 / 3:12 pm

    Christmas in the Philippines is super saya talaga compared here abroad. I hope Jollibee will come in Vancouver one day, my kids kept looking for it.

  15. December 16, 2013 / 3:37 am

    the TVC ad was really heartwarming, though I have seen this kind of commercial before (different angle ang, si taxi driver invited his foreigner passenger for noche buena), this one from Jollibee is all about family being together and opening your heart for others 🙂 actually nakakaiyak sya!

    ay ang kulit! habang nag co comment ako nasa TV sya ngayon hihihi

  16. December 16, 2013 / 4:27 am

    Every year Jollibee is coming up with a new TVC and it is usually centered on family: the bonding, the togetherness, among others. I do appreciate this kind of innovation focused on family.

  17. December 16, 2013 / 9:31 am

    I love this TVC! It touches my heart

  18. December 18, 2013 / 1:46 am

    I love this TVC and it really did touched me.

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