What makes a piece of jewelry memorable? Most of you will agree that aside from the hefty price tag, the carats, the rarity of gems, and the ginormous size of precious stones, one thing that adds to its brilliance is the beautiful and memorable story behind it. Take in the case of the sparklin’ diamond ring gifted to you by your fiance on your engagement. On top of the price, what matters is the symbol that piece of jewelry represents which is the undying love and loyalty of your soon-to-be-husband. It represents his feelings and intention to be with you for the rest of your life. Ahhh… How sweet?
F&C Jewelry was first established as a humble, home-grown business in 1973 by spouses, Marcelino M. Florete, Jr. and Susan Caperonce-Florete, whose mother was a renowned jeweler in Iloilo City. 40 years later, sisters Marissa and Marjorie have grown F&C into a more formidable luxury brand that continues to flourish. Together, with their other siblings Marcelino III and Mary Christine, the Florete siblings continue to enrich a wonderful heritage in jewelry making, as well as bringing fine jewelry to a wider Filipino audience.
I was fortunate to be part of the grand launch of F&C Jewelry Create Your Own Story campaign in SM Makati last August 6, 2015. There I had the opportunity to have first glance on their fine jewelry pieces. The event was hosted by the classy and sophisticated Ms. Daphne O. Paez, and well-attended by F&C Jewelry top bosses Ms. Marjorie Florete and Ms. Marissa Florete, and lifestyle bloggers Ms. Jenni Epperson, Kim Jones and Camille Co.
Create Your Own Story
“Jewelry are so special because of the stories they tell. Each piece has meaning, emotion and a story behind it. In as much as these jewelry pieces have significance in each of our lives, we want to share these experiences and help people create their own stories with F&C,” says Marjorie Florete with her sister Marissa Florete Gorriceta.
Through its Create Your Own Story campaign, customers are encouraged to immortalize memories by owning inspiring pieces that last forever. Celebrating milestones and important occasions are better with F&C’s array of elegant charms, delicate designs, precious stones and diamonds.
“At F&C, we take great efforts to fuse together quality gems and precious metals to create exemplary pieces that have timeless appeal. We commit to good quality and create innovative designs that will be relevant for future generations to come. All of these heirloom pieces, which may be passed on from one generation to the next, celebrate beauty and romance; all sound pieces and valuable touchstones that last a lifetime,” shares Marissa, adding that F&C’s designs are limitless, as they are timeless.
Marissa further adds: “When people speak about jewelry the first thing people think about is the price. What sets us apart is that in our desire to provide Filipinos a chance at a wearable investment like jewelry, we have made it a point to offer affordable-luxury pieces aside from the very expensive ones in our stores. In this way, more and more Filipinos are given the chance to create their own stories as well.”
Here are some of their statement pieces from the classics to the whimsical, from the formal to the pieces that can be used everyday:
My top two picks on the collection:
Indeed, F&C Jewelry pieces are both good investment and valuable touchstones that will last a lifetime. Each beautiful well-crafted piece mirrors a certain unforgettable moment in our life and creates a story on its own. Timeless, elegant, classy, dainty matched with good quality, that’s F&C Jewelry.
Celebrate love and life, visit F&C Jewelry in all SM Department Stores nationwide and at the new Glorietta Mall.