Stimulate Your 2022 Facebook Marketing Strategy with These 5 Nifty Tips

Boasting a monthly active user population of 2.936 billion this 2022, Facebook is among the world’s most active social media networks currently online. And with that many people present, it’s no surprise that the 18-year-old platform is also considered a go-to for most online marketers, particularly businesses in the country.

However, while it’s true that Facebook serves as a marketing haven for brands, promoting on the network is becoming more difficult each year, precisely because the platform continues to grow—not only in users but also in marketers who want to stand out. In short, a lot more competitors are trying their best to get noticed and attract consumers through the platform.

Although that’s the case, you don’t have to worry. Luckily for you, you can still do many things to divert users’ attention back to your brand. And it starts with incorporating a handful of fresh approaches to your Facebook marketing strategy, which we will be sharing with you below!

These useful tips are what social media management agencies in the Philippines swear by this 2022, which means they’ll surely be effective for you!

  1. Diversify your content.

While it’s true that Facebook started with an emphasis on text-based content, that since has changed. The platform, for years now, has adopted multiple media types and has made it available for everyone on its network to access and upload themselves. Do you know the reason why? It’s because this is what the users want to see.

The same thing could be said about the content you release. Facebook users are no longer satisfied—or should we say attracted—by text-heavy content. Nowadays, they’re drawn to content types that stimulate them and visually catch their attention—images, videos, reels, infographics, and more.

Similar to how Facebook changed to accommodate more media types into its platform, you also have to diversify the content that you release. Repackage the information that you want to share in a variety of ways. Don’t dwell in the past, join the transition!

  1. Keep your page or business profile up to date.

Another way to keep people interested in your brand on Facebook is to always keep your business page optimized. After all, it’s not enough that you are present on the platform, you have to be fully up to date, especially when it concerns your marketing strategy. Of course, your profile or business page is no exception.

What you need to do is to fill out everything on your profile—your About section and Introduction. Both of these will be the first thing that users will see, which means that it should contain the latest about your brand— your email, website link, shop link, contact number, and more. Also, don’t forget to refresh your Profile Photo and Cover Photo. We recommend changing them every four months.

To further boost your business’ profile page, you should also make use of Facebook’s Templates. These templates come with features that will help you market your page in a way that will align with your goals.

  1. Make more video-oriented content.

We mentioned earlier in our post that diversifying the content that you produce and publish on Facebook is a must, particularly if you want to attract as many people as possible to your brand.

For 2022, a great chunk of that effort should go into creating video content on the platform. In recent years, video-oriented content on Facebook has exploded in popularity with video views now numbering more than 4 billion on the platform every day.

With that said, it’s best to focus your creative process on coming up with interesting videos to post on your page. Ideally, they should be on the shorter side—preferably under two minutes long. As we all know, people have short attention spans on social media so you have to deliver your message fast while maintaining its entertaining and informative value.

  1. Incorporate Facebook Messenger into your strategy.

Besides how your brand appears, you also have to polish your messaging to liven up your 2022 social media marketing strategy for Facebook. You can do this by making full use of the platform’s Messenger feature.

Facebook Messenger has a lot to offer your brand, particularly if combined with a chatbot—a feature that acts as your virtual assistants and images in conversation with your audiences. You can program them in a variety of ways that includes providing detailed information about your business or the product and services that you offer. It could also be used to strengthen your customer service—just program it to answer Frequently Asked Questions (FAQ).

  1. Start conversations using Facebook Groups.

Another way to improve your Facebook marketing strategy is to lead conversations. While you can do this on your page, it’s better if you create a Facebook Group.

A Facebook Group has the potential to be a powerful marketing tool for your business. Since its members will be users who have a genuine interest in what you have to offer you don’t have to worry about targeting. Through it, you’ll be able to directly communicate and interact with users—raising not only your engagement but organic reach.

To make full use of your group, you have to consistently start conversations. Make it so that users join in the discussion and take away something of value every time.

Make it Better this 2022!

Facebook is still one of the most effective platforms for marketing business online—and that will probably stay true far along into the future. However, this will largely depend on how you utilize it and how you keep up with the changing trends of social media marketing.

That’s why instead of going against the flow of change, go along for the ride. Stop wasting time and start re-calibrating your Facebook marketing strategy this 2022 by employing the nifty tricks we’ve mentioned above! Happy social media marketing!

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