Forever 21 Is Now Open At SM Southmall

To all the loyal shoppers of Forever 21 from the south, rejoice, as the American retail giant finally opens its doors in SM Southmall. Well, aside from being the authority on fashion, Forever 21 is also the go-to retailer for the latest trends, must-have styles & the hottest deals. It has indeed taken the Philippine shores by storm and, now, men and women of all ages are hooked by its wide selection of stylish yet comfortable and definitely affordable clothes, shoes, bags and accessories.


Yesterday, October 30, I was invited to attend the VIP launch of the ultimate style destination, Forever 21, in SM Southmall. Forever 21 executives, celebrities, media men, selected bloggers and contest winners were all present to witness the ribbon cutting and unveiling of their newest branch.

forever 21 kayeKeisha’s Mom loves Forever 21


Let me take you inside Forever 21 in SM Southmall…

forver 21 sm southmall opening

The store highlighted the brand’s latest collections for women, men and and girls showcasing fresh fashion apt for the season. The diverse range of ensembles displayed were layered pieces, oversized cardigans, pullover sweaters and flannels, basic camis and tops. Stylish dresses, skimpy shorts, body-hugging dresses, florals and lace, knit cropped tops plus a lot more were also on display. Whatever style you want to achieve, you can find the pieces at the racks of Forever 21 at an affordable price. No wonder why F21 has been the go-to retail brand of almost everyone I know.

Forever 21 SM SouthmallThe store has different sections for men, women, kids, plus-size women, accessories, bags, shoes and lingerie.

Forever 21 SM SouthmallLove that high-waist ripped jeans!

Forever 21 SM SouthmallCollection for men

Forever 21 SM SouthmallFor fashionable plus-size women

Forever 21 SM SouthmallCute ensembles for the style savvy kids

Forever 21 SM SouthmallFor those looking for boyfriend jeans, Forever 21 has these pieces at an affordable price.

Forever 21 SM SouthmallBasic cami for P105.00


Forever 21 SM Southmall

Forever 21 SM Southmall

Aside from stylish clothing pieces, Forever 21 also has a wide selection of shoes from boots to stilettos to flats. Name what you want and Forever 21 can cater to what you need.

Forever 21


Forever 21 SM SouthmallThese neon undies embody boldness and cuteness at the same time.

Forever 21 SM Southmall

And accessories…

forever 21 keisha's momHow do you like my fedora hat?

Forever 21 SM Southmall

There was also a screen where I had the chance to watch Forever 21’s Fashion Show at the Philippine Fashion Week last October 24, 2014 at SMX Convention Center.

The show featured their latest collections which were all available at Forever 21 SM Southmall:

  • Brit Street – Hard-edged mishmash of punk, and rock and roll, inspired by London’s vibe.
  • University Chic – Vintage-inspired and bookish, infused with color and a hint of print.
  • New Bohemian – A radical romance of lush fabrics and old world patterns, with a  touch of grunge.
  • Modern Monochrome – The new, sleek, and sophisticated way of wearing the simplest color palette.

forever 21 with the celebrities

Spotted during the event were celebrities Bangs Garcia, Michelle Vito; Ms. Earth Philippines 2013, Ms. Angelee Claudett Delos Reyes; PBB winner Vickie Rushton and Fifth and Fourth Solomon.

Bangs Garcia at Forever 21 SM Southmall OpeningValerie “Bangs” Garcia

forever 21 keisha's mom 3

Thank you so much Forever 21 SM Southmall for inviting me! I had so much fun browsing the entire collection. Love the fact that I can look glamorous, stylish and fab without breaking the bank.

What’s inside my loot? Stay tuned for my next post…

Forever 21 Stores are located at Megamall, SM Makati, SM City Cebu, The Block North EDSA, Mall of Asia, Lanang Premier, Aura Premier, SM Fairview, SM City Clark  and SM Southmall.

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