The world has fallen in love with all things Korean, do you agree? From K-Drama to K-Pop to K-Beauty, it’s all about the Korean genre. If you have been to Korea, you would know how good-looking their skin is, even men have luminous and glowing skin. Who wouldn’t want that? Truly, K-Beauty has taken the whole world by storm with its sheet masks and a skin care tradition characterized by simplicity, efficacy and wellness. Korean beauty companies are well known for their use of innovative ingredients in their products like snail mucus, tomato, kale, coptis root, licorice root and many others.
So here’s an exciting and thrilling news for lovers of K-Beauty: SM Beauty at The SM Store now carries a wide range of the Korean beauty brands carefully curated at special K-Beauty zones nationwide. While there are already Korean brands in the Philippines, only SM Beauty has brought together multiple brands under one roof.
While I was at the flagship K-Beauty zone in SM Makati, I felt like I was in Myeongdong. If you’re my avid follower, you would probably know how crazy I was when I was in Korea last year shopping for beauty and skincare products. And, now, I don’t have to leave the Philippines to get hold of my fave K-beauty products.
Here are some of the K-beauty bestsellers:
- Skin Care – CosRx, Dear Klairs, Neogen, Mediheal, Leaders, Banila Co, AHC, Esfolio, The Saem, Dewytree, Face Republic, iWhite ,Seoul White, Luxe Organix, Fresh, Bling Pop, Jayjun, SNP
- Cosmetics – BLK (Korean line) , Yadah, Club Clio, Peripera, Vice BT21 line
“SM Beauty’s K-Beauty Playground is a wonderful place to discover, experience and play with Korean beauty products to help achieve the signature doll like makeup and glowing hydrated skin. We are glad to be the preferred destination of K-Beauty lovers in the Philippines. There’s going to be a lot more brands that we will bring in in the coming days for our customers to try” said Viki Encarnacion, Customer Director of Watsons/SM Beauty.
If you’re looking for anything K-Beauty related, visit SM Beauty at any The SM Store.